design · {branding}

Jenifer is {branded}

I recently finished designing a new logo, blog header and buttons for Jenifer of 42 Quilts. She just published her new book, Quilt Retro, and wanted the new look to incorporate the blue jay and cardinals from her own designs in the book. She also wanted something clean and fresh — a change from her formerly black-background blog.

The first steps in this redesign included tracing out her bluejay and cardinal sketches, and adding in the quilted element to the cardinal wings. After that, it was time to find the perfect font for Jenifer. She wanted something handwritten but legible and friendly. We settled on Angelina, a well-drawn handwriting font. Colors were picked up from her book, and brightened a bit to give more impact to the blog. We kept the background white for that clean look and to allow all the elements to stand out.

Here are her final elements!




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